There is no doubt that leveraging on fintech is crucial to success for your financial advisory practice in this day and age. But how do you sift through all the digital tools in the market to determine which ones best suit your needs?
Financial advisers should focus on the highest value-add in their service – providing financial advice. Everything else that is administrative and, thus, not of high value, should be eliminated, outsourced or made efficient with technology.
There are plenty of digital tools available in the market. But are they tailored for financial advisory? For example, when it comes to CRM, there are CRM tools that can assist you when it comes to customer relationship management. But what sets GoalsMapper’s CRM solution GM Connect apart is that it is tailored for financial advisers.
GM Connect not only helps to transform customer relationship management processes through omni-channels and automates time-consuming workflows, financial advisers can also segment their clients according to financial advisory specific criteria such as products currently owned, networth and life stages.
If you have multiple platforms and digital tools for your financial advisory practice, do you really save time with greater efficiency? Or is your time wasted in data entry and updating the information on the different platforms.
While many startups and firms out there solve one piece of the puzzle in your financial advisory practice, GoalsMapper’s ecosystem and suite of solutions aim to empower you in your clients’ end-to-end financial planning journey with you.
From GoalsMapper’s pre-appointment Digital Fact Finder to help you save over 20 minutes in each appointment by gathering your clients’ information in advance to GM Planner with interactive charts and goals and scenarios projections for collaborative needs discovery to GM Brand to build your personal brand offline and online, with in-built financial widgets, to GM Connect for your customer relationship management platform, with portfolio-based segmentation, GoalsMapper is a one-stop solution to your fintech needs. This enables you to truly elevate your financial advisory practice with maximum efficiency through a consolidated platform.
Being digitally enabled is no longer a “nice-to-have”. Increasingly, the consumers of today are digital natives used to the latest technology and apps. Hence, pen and paper or even sophisticated excel spreadsheets may no longer cut it.
In the past, the lack of investments in technology may be excused due to the high upfront costs and the lack of scale for some financial advisory firms, as well as the lack of options in the market. But in this day and age, collaboration and speed are key ingredients to get ahead. Hence, not everything needs to be built in-house.
While some fintech firms focus exclusively on either individuals or corporations, GoalsMapper’s users range from individual financial advisers looking for a more advanced platform to supercharge their financial advisory practice to financial advisory firms and MNCs working with us to design and white-label our platform to better equip their distributors.
At the end of the day, technology is not the be-all-and-end-all. An algorithm or digital tool cannot replicate the most important financial planning outcomes for your clients. Often, it is when trust has been established, in your deeper conversations with clients on their life, goals, dreams, fears or health you get to the really central issues of the planning process.
But for everything else, ride the fintech wave to your success.
If you would like to find out how GoalsMapper’s suite of solutions can help you in your financial advisory practice, contact us at firstname.lastname@example.org.